Product management
| Main Author: | Lehmann, Donald R |
|---|---|
| Other Authors: | Winer, Russell S |
| Published: |
New York:
Irwin/McGraw-Hill,
1997.
|
| Edition: | 2nd ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HF5415 15 L44 1997 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000000446 | OPEN SHELF | BOK | AVAILABLE |
| 0000001025 | OPEN SHELF | BOK | AVAILABLE |