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| LEADER |
00736cam a2200229 7i4500 |
| 001 |
0000008656 |
| 005 |
20170218090000.0 |
| 020 |
|
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|a 0071154248 (pbk.)
|
| 020 |
|
|
|a 9780071154246
|
| 090 |
0 |
0 |
|a HF5415.15
|b .L44 1997
|
| 100 |
1 |
|
|a Lehmann, Donald R
|
| 245 |
1 |
0 |
|a Product management
|c Donald R. Lehmann, Russell S. Winer.
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
|
|
|a New York:
|b Irwin/McGraw-Hill,
|c 1997.
|
| 300 |
|
|
|a xix, 460 p.;
|c 24 cm.
|
| 490 |
0 |
|
|a The Irwin series in marketing
|
| 500 |
|
|
|a Includes index
|
| 650 |
0 |
0 |
|a Product management
|
| 700 |
1 |
|
|a Winer, Russell S
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 999 |
|
|
|a 0000000446
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
|
|
|a 0000001025
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
