Product management
| Main Author: | Lehmann, Donald R |
|---|---|
| Other Authors: | Winer, Russell S |
| Published: |
New York:
Irwin/McGraw-Hill,
1997.
|
| Edition: | 2nd ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xix, 460 p.; 24 cm. |
| ISBN: |
0071154248 (pbk.) 9780071154246 |