Marketing research : online research applications
Main Author: | Burns, Alvin C |
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Other Authors: | Bush, Ronald F |
Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2003.
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Subjects: |
Physical Description: |
xxxi, 642 p.: ill.; 26 cm. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
0131412493 |