Business marketing management : a strategic view of industrial and organizational markets

Main Author: Hutt, Michael D
Other Authors: Speh, Thomas W
Published: Australia: South-Western, 2001.
Edition: 7th ed.
Subjects:
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090 0 0 |a HF5415.13   |b .H88 2001 
100 1 |a Hutt, Michael D  
245 1 0 |a Business marketing management :   |b a strategic view of industrial and organizational markets   |c Michael D. Hutt, Thomas W. Speh. 
250 |a 7th ed. 
260 |a Australia:   |b South-Western,   |c 2001. 
300 |a xxx, 716 p.;   |c 26 cm. 
500 |a Includes index 
650 0 0 |a Industrial marketing --   |x Management  
700 1 |a Speh, Thomas W  
997 |a Business & Accountancy, Faculty 
999 |a 0000007549  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam