Business marketing management : a strategic view of industrial and organizational markets
| Main Author: | Hutt, Michael D |
|---|---|
| Other Authors: | Speh, Thomas W |
| Published: |
Australia:
South-Western,
2001.
|
| Edition: | 7th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxx, 716 p.; 26 cm. |
| ISBN: |
0030291798 |