Marketing : concepts and strategies
| Other Authors: | Dibb, Sally |
|---|---|
| Published: |
Boston:
Houghton Mifflin,
2001.
|
| Edition: | 4th European ed. |
| Subjects: |
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| 090 | 0 | 0 | |a HF5415 |b .M37 2001 |
| 245 | 0 | 0 | |a Marketing : |b concepts and strategies |c Sally Dibb...[et al.]. |
| 250 | |a 4th European ed. | ||
| 260 | |a Boston: |b Houghton Mifflin, |c 2001. | ||
| 300 | |a xx, 876 p.: |b col. ill.; |c 26 cm. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | |a Dibb, Sally | |
| 997 | |a Business & Accountancy, Faculty | ||
| 999 | |a 0000009148 |b BOK |c OPEN SHELF |e 1st Floor, Shah Alam | ||