Marketing : concepts and strategies
| Other Authors: | Dibb, Sally |
|---|---|
| Published: |
Boston:
Houghton Mifflin,
2001.
|
| Edition: | 4th European ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xx, 876 p.: col. ill.; 26 cm. |
| ISBN: |
9780395962442 0395962447 (pbk.) |