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| LEADER |
00703cam a2200205 7i4500 |
| 001 |
0000008638 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9780072461275
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| 020 |
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|a 0072415266 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.1
|b .B34 2001
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| 100 |
1 |
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|a Bearden, William O
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| 245 |
1 |
0 |
|a Marketing :
|b principles & perspectives
|c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
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| 260 |
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|a Boston:
|b McGraw-Hill/Irwin,
|c 2001.
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| 300 |
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|a xxxvii, 566 p.:
|b ill., col.;
|c 28 cm.
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| 500 |
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|a Includes index
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| 650 |
0 |
0 |
|a Marketing --
|z United States
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| 700 |
1 |
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|a LaForge, Raymond W
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| 700 |
1 |
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|a Ingram, Thomas N
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000003119
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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