Marketing : principles & perspectives
| Main Author: | Bearden, William O |
|---|---|
| Other Authors: | LaForge, Raymond W, Ingram, Thomas N |
| Published: |
Boston:
McGraw-Hill/Irwin,
2001.
|
| Edition: | 3rd ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |