Marketing : principles & perspectives

Main Author: Bearden, William O
Other Authors: LaForge, Raymond W, Ingram, Thomas N
Published: Boston: McGraw-Hill/Irwin, 2001.
Edition: 3rd ed.
Series: McGraw-Hill/Irwin series in marketing
Subjects:
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020 |a 9780072461282  
020 |a 0072322977 (pbk.)  
090 0 0 |a HF5415.1   |b .B43 2001 
100 1 |a Bearden, William O  
245 1 0 |a Marketing :   |b principles & perspectives   |c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
250 |a 3rd ed. 
260 |a Boston:   |b McGraw-Hill/Irwin,   |c 2001. 
300 |a xxxvii, 596 p.;   |c 28 cm. 
490 0 |a McGraw-Hill/Irwin series in marketing 
500 |a Includes index 
650 0 0 |a Marketing --   |z United States  
700 1 |a LaForge, Raymond W  
700 1 |a Ingram, Thomas N  
997 |a Business & Accountancy, Faculty 
999 |a 0000002478  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam