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00767cam a2200229 7i4500 |
001 |
0000008624 |
005 |
20170218090000.0 |
020 |
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|a 9780072461282
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020 |
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|a 0072322977 (pbk.)
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090 |
0 |
0 |
|a HF5415.1
|b .B43 2001
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100 |
1 |
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|a Bearden, William O
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245 |
1 |
0 |
|a Marketing :
|b principles & perspectives
|c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
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250 |
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|a 3rd ed.
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260 |
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|a Boston:
|b McGraw-Hill/Irwin,
|c 2001.
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300 |
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|a xxxvii, 596 p.;
|c 28 cm.
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490 |
0 |
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|a McGraw-Hill/Irwin series in marketing
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500 |
|
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|a Includes index
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650 |
0 |
0 |
|a Marketing --
|z United States
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700 |
1 |
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|a LaForge, Raymond W
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700 |
1 |
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|a Ingram, Thomas N
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997 |
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|a Business & Accountancy, Faculty
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999 |
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|a 0000002478
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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