Marketing : principles & perspectives
| Main Author: | Bearden, William O |
|---|---|
| Other Authors: | LaForge, Raymond W, Ingram, Thomas N |
| Published: |
Boston:
McGraw-Hill/Irwin,
2001.
|
| Edition: | 3rd ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxvii, 596 p.; 28 cm. |
| ISBN: |
9780072461282 0072322977 (pbk.) |