Consumer behavior : buying, having, and being
Main Author: | Solomon, Michael R |
---|---|
Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2002.
|
Subjects: |
Item Description: |
Includes index |
---|---|
Physical Description: |
xvii, 549 p.: ill.; 26 cm. |
ISBN: |
0130950084 |