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| LEADER |
00805cam a2200205 7i4500 |
| 001 |
0000008467 |
| 005 |
20170218090000.0 |
| 020 |
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|a 0071409351 (hbk.)
|
| 090 |
0 |
0 |
|a HF5415.5
|b .U48 2003
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| 245 |
0 |
4 |
|a The ultimate CRM handbook :
|b strategies and concepts for building enduring customer loyalty and profitability
|c John G. Freeland, editor.
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| 260 |
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|a New York:
|b McGraw-Hill,
|c 2003.
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| 300 |
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|a viii, 353 p.:
|b ill.;
|c 24 cm.
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| 504 |
|
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Customer loyalty
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| 650 |
0 |
0 |
|a Brand name products --
|x Marketing --
|x Management
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| 650 |
0 |
0 |
|a Customer relations --
|x Management
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| 700 |
1 |
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|a Freeland, John G
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
|
| 999 |
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|a 0000006784
|b BOK
|c REFERENCE
|e Ground Floor, Bestari Jaya
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