The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
| Other Authors: | Freeland, John G |
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| Published: |
New York:
McGraw-Hill,
2003.
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| Subjects: |
| Physical Description: |
viii, 353 p.: ill.; 24 cm. |
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| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071409351 (hbk.) |