APA Citation

Freeland, J. G. (2003). The ultimate CRM handbook: Strategies and concepts for building enduring customer loyalty and profitability. New York: McGraw-Hill.

Chicago Style Citation

Freeland, John G. The Ultimate CRM Handbook: Strategies and Concepts for Building Enduring Customer Loyalty and Profitability. New York: McGraw-Hill, 2003.

MLA Citation

Freeland, John G. The Ultimate CRM Handbook: Strategies and Concepts for Building Enduring Customer Loyalty and Profitability. New York: McGraw-Hill, 2003.

Warning: These citations may not always be 100% accurate.