The CRM handbook : a business guide to customer relationship management

Main Author: Dyche, Jill
Published: Boston: Addison-Wesley, 2002.
Series: Addison-Wesley information technology series
Subjects:
LEADER 00713cam a2200193 7i4500
001 0000008437
005 20170218090000.0
020 |a 9780201730623 (pbk.)  
020 |a 0201730626 (pbk.)  
090 0 0 |a HF5415.5   |b .D93 2002 
100 1 |a Dyche, Jill  
245 1 4 |a The CRM handbook :   |b a business guide to customer relationship management   |c Jill Dyche. 
260 |a Boston:   |b Addison-Wesley,   |c 2002. 
300 |a xxiv, 307 p.:   |b ill.;   |c 23 cm. 
490 0 |a Addison-Wesley information technology series 
504 |a Includes bibliographical references and index 
650 0 0 |a Customer relations --   |x Management  
997 |a Business & Accountancy, Faculty 
999 |a 0000006853  |b BOK  |c REFERENCE  |e Ground Floor, Bestari Jaya