The CRM handbook : a business guide to customer relationship management
| Main Author: | Dyche, Jill |
|---|---|
| Published: |
Boston:
Addison-Wesley,
2002.
|
| Series: |
Addison-Wesley information technology series
|
| Subjects: |
| Physical Description: |
xxiv, 307 p.: ill.; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780201730623 (pbk.) 0201730626 (pbk.) |