Marketing research : within a changing information environment
| Main Author: | Hair, Joseph F |
|---|---|
| Other Authors: | Bush, Robert P, Ortinau, David J |
| Published: |
Boston:
McGraw-Hill,
2003.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxiii, 720 p.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0072538392 (hbk.) 9780072538397 0072467576 (hbk.) |