Strategy winning in the marketplace : core concepts, analytical tools, cases
| Main Author: | Thompson, Arthur A |
|---|---|
| Other Authors: | Gamble, John E, Strickland, A. J |
| Published: |
Boston:
McGraw Hill,
2004.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxii, various pagings: ill., col.; 26 cm. |
| ISBN: |
9780072918946 0072847700 (hbk.) 0072918942 (hbk.) |