Strategic marketing
by: Cravens, David W
Published: (1997)
Strategic marketing
| Main Author: | Cravens, David W |
|---|---|
| Other Authors: | Piercy, Nigel F |
| Published: |
Boston:
McGraw-Hill,
2006.
|
| Edition: | 8th ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |