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20180502090000.0 |
| 020 |
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|a 0071244328 (international ed.)
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| 020 |
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|a 9780072966343 (hbk.)
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| 020 |
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|a 0072966343 (hbk.)
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| 090 |
0 |
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|a HF5415.135
|b .C53 2006
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| 100 |
1 |
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|a Cravens, David W
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| 245 |
1 |
0 |
|a Strategic marketing
|c David W. Cravens, Nigel F. Piercy.
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| 250 |
|
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|a 8th ed.
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| 260 |
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|a Boston:
|b McGraw-Hill,
|c 2006.
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| 300 |
|
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|a xvii, 726 p.:
|b ill.;
|c 26 cm.
|
| 490 |
0 |
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|a McGraw-Hill/Irwin series in marketing
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| 500 |
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|a Gift: Faculty of Business & Accountancy
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| 504 |
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 650 |
0 |
0 |
|a Marketing --
|x Decision making
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| 700 |
1 |
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|a Piercy, Nigel F
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000011985
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000019630
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000061587
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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