Strategic marketing
| Main Author: | Cravens, David W |
|---|---|
| Other Authors: | Piercy, Nigel F |
| Published: |
Boston:
McGraw-Hill,
2006.
|
| Edition: | 8th ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xvii, 726 p.: ill.; 26 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071244328 (international ed.) 9780072966343 (hbk.) 0072966343 (hbk.) |