APA Citation
Cravens, D. W., & Piercy, N. F. (2006). Strategic marketing (8th ed.). Boston: McGraw-Hill.
Chicago Style CitationCravens, David W., and Nigel F. Piercy. Strategic Marketing. 8th ed. Boston: McGraw-Hill, 2006.
MLA CitationCravens, David W., and Nigel F. Piercy. Strategic Marketing. 8th ed. Boston: McGraw-Hill, 2006.
Warning: These citations may not always be 100% accurate.