Marketing
| Main Author: | Lamb, Charles W |
|---|---|
| Other Authors: | Hair, Joseph F, McDaniel, Carl |
| Published: |
Australia:
Thomson,
2004.
|
| Edition: | 7th ed. |
| Subjects: |
| Physical Description: |
xxxviii, 774 p.: col. ill.; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780324147988 0324147988 (hbk.) |