Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Language: | English |
| Published: |
Upper Saddle River:
Prentice Hall,
2001.
|
| Edition: | 9th ed. |
| Subjects: |
| Physical Description: |
xv, 785 p.: ill., col.; 29 cm.. |
|---|---|
| ISBN: |
0130263125 (hbk.) |