Principles of services marketing
| Main Author: | Palmer, Adrian |
|---|---|
| Published: |
London:
McGraw-Hill,
2001.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xiii, 516 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780077097486 0077097483 (pbk.) |