APA Citation

Palmer, A. (2001). Principles of services marketing (3rd ed.). London: McGraw-Hill.

Chicago Style Citation

Palmer, Adrian. Principles of Services Marketing. 3rd ed. London: McGraw-Hill, 2001.

MLA Citation

Palmer, Adrian. Principles of Services Marketing. 3rd ed. London: McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.