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| LEADER |
00981cam a2200265 7i4500 |
| 001 |
0000007072 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9780075618874
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| 020 |
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|a 0256261253 (pbk.)
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| 090 |
0 |
0 |
|a HF5415
|b .C53 1999
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| 100 |
1 |
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|a Cravens, David W
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| 245 |
1 |
0 |
|a Strategic marketing management cases
|c David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
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| 250 |
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|a 6th ed.
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| 260 |
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|a Boston:
|b Irwin/McGraw-Hill,
|c 1999.
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| 300 |
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|a xvi, 624 p.:
|b ill.;
|c 26 cm..
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| 490 |
0 |
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|a Irwin/McGraw-Hill series in marketing
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| 504 |
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Case studies
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| 700 |
1 |
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|a Crittenden, Victoria L
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| 700 |
1 |
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|a Lamb, Charles W
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Business Management, Degree
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| 999 |
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|a 0000002474
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000003083
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000022123
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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