Strategic marketing management cases
| Main Author: | Cravens, David W |
|---|---|
| Other Authors: | Crittenden, Victoria L, Lamb, Charles W |
| Published: |
Boston:
Irwin/McGraw-Hill,
1999.
|
| Edition: | 6th ed. |
| Series: |
Irwin/McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: |
xvi, 624 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780075618874 0256261253 (pbk.) |