APA Citation

Cravens, D. W., Crittenden, V. L., & Lamb, C. W. (1999). Strategic marketing management cases (6th ed.). Boston: Irwin/McGraw-Hill.

Chicago Style Citation

Cravens, David W., Victoria L. Crittenden, and Charles W. Lamb. Strategic Marketing Management Cases. 6th ed. Boston: Irwin/McGraw-Hill, 1999.

MLA Citation

Cravens, David W., Victoria L. Crittenden, and Charles W. Lamb. Strategic Marketing Management Cases. 6th ed. Boston: Irwin/McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.