Strategic marketing management cases
| Main Author: | Cravens, David W |
|---|---|
| Other Authors: | Crittenden, Victoria L, Lamb, Charles W |
| Published: |
Boston:
Irwin/McGraw-Hill,
1999.
|
| Edition: | 6th ed. |
| Series: |
Irwin/McGraw-Hill series in marketing
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HF5415 C53 1999 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000002474 | OPEN SHELF | BOK | AVAILABLE |
| 0000003083 | OPEN SHELF | BOK | AVAILABLE |
| 0000022123 | OPEN SHELF | BOK | AVAILABLE |