Contemporary advertising
| Main Author: | Arens, William F |
|---|---|
| Published: |
Boston:
Irwin/McGraw-Hill,
1999.
|
| Edition: | 7th ed. |
| Subjects: |
| LEADER | 00495cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000007053 | ||
| 005 | 20120904090000.0 | ||
| 020 | |a 0071156526 (pbk.) | ||
| 020 | |a 9780071156523 | ||
| 090 | 0 | 0 | |a HF5821 |b .A74 1999 |
| 100 | 1 | |a Arens, William F | |
| 245 | 1 | 0 | |a Contemporary advertising |c William F. Arens. |
| 250 | |a 7th ed. | ||
| 260 | |a Boston: |b Irwin/McGraw-Hill, |c 1999. | ||
| 300 | |a xxxii, 569 p.: |b ill.; |c 28 cm. | ||
| 650 | 0 | 0 | |a Advertising |
| 999 | |a 0000007590 |b BOK |c OPEN SHELF |e 1st Floor, Shah Alam | ||