Contemporary advertising
| Main Author: | Arens, William F |
|---|---|
| Published: |
Boston:
Irwin/McGraw-Hill,
1999.
|
| Edition: | 7th ed. |
| Subjects: |
| Physical Description: |
xxxii, 569 p.: ill.; 28 cm. |
|---|---|
| ISBN: |
0071156526 (pbk.) 9780071156523 |