APA Citation

Arens, W. F. (1999). Contemporary advertising (7th ed.). Boston: Irwin/McGraw-Hill.

Chicago Style Citation

Arens, William F. Contemporary Advertising. 7th ed. Boston: Irwin/McGraw-Hill, 1999.

MLA Citation

Arens, William F. Contemporary Advertising. 7th ed. Boston: Irwin/McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.