APA Citation
Arens, W. F. (1999). Contemporary advertising (7th ed.). Boston: Irwin/McGraw-Hill.
Chicago Style CitationArens, William F. Contemporary Advertising. 7th ed. Boston: Irwin/McGraw-Hill, 1999.
MLA CitationArens, William F. Contemporary Advertising. 7th ed. Boston: Irwin/McGraw-Hill, 1999.
Warning: These citations may not always be 100% accurate.