Cover Image

QR Code

Mind to mind marketing : communicating with 21st-century customers

Main Author:	Alder, Harry
Published:	London: Kogan Page, 2001.
Subjects:	Marketing Communications Consumer behavior

Similar Items

International consumer behavior in the 21st century : impact on marketing strategy development
by: Samli, A. Coskun
Published: (2013)

Consumer behavior
by: Blackwell, Roger D
Published: (2001)

Branding your business : promoting your business, attracting customers and standing out in the market place
by: Hammond, James
Published: (2008)

Consumer behavior and marketing strategy
by: Peter, J. Paul
Published: (2008)

Consumer behavior
by: Blackwell, Roger D
Published: (2006)

Consumer behavior : buying, having, and being
by: Solomon, Michael R
Published: (2009)

Consumer behaviour and the arts : a marketing perspective

Consumer behavior : building marketing strategy
by: Hawkins, Del I
Published: (2001)

Rural marketing : targeting the non-urban consumer
by: Velayudhan, Sanal Kumar
Published: (2002)

Consumer behavior
by: Schiffman, Leon G
Published: (2004)

Consumer behavior
by: Schiffman, Leon G
Published: (2007)

Consumer behavior
by: Hoyer, Wayne D
Published: (2010)

Consumer behavior
by: Schiffman, Leon G

Consumer behavior
by: Schiffman, Leon G

Managing markets and customers.
Published: (2009)

Integrated marketing communications
Published: (2015)

How people buy online : the psychology behind consumer behaviour
by: Gupta, Seema

The dominant influence of marketing in the 21st century : the marketing leviathan

The market driven organization : understanding, attracting, and keeping valuable customers
by: Day, George S
Published: (1999)

Strategic customer care : an evolutionary approach to increasing customer value and profitability
by: Brown, Stanley A
Published: (1999)

The customer marketing method : how to implement and profit from customer relationship management
by: Curry, Jay
Published: (2000)

Value-based marketing for bottom-line success : 5 steps to creating customer value
by: De Bonis, J. Nicholas
Published: (2003)

Marketing metaphoria : what deep metaphors reveal about the minds of consumers
by: Zaltman, Gerald
Published: (2008)

Gelagat pengguna : kajian kes ke atas pelajar UNISEL terhadap pembelian telefon mudah alih
by: Wan Suriati Wan Jaafar
Published: (2005)

The new marketing era : marketing to the imagination in a technology-driven world
by: Postma, Paul
Published: (1999)

Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers
by: Foss, Bryan
Published: (2001)

Kepuasan pengguna terhadap telur Omega Plus di Shah Alam
by: Zalmiah Abd Ghafar
Published: (2004)

Research on the impacts of consumer behavior towards impulse buying in Shah Alam
by: Mohd Faizal Mohamed Yunos
Published: (2005)

Faktor-faktor yang mempengaruhi gelagat pengguna didalam membuat keputusan pembelian : kajian kes di Jaya Jusco, Klang
by: Wan Fazirah Wan Hamid
Published: (2004)

An investigation on consumer buying behavior towards national versus non-national car
by: Cheng, Shiau Yie
Published: (2004)

Gelagat pengguna dalam membuat keputusan terhadap produk berjenama Giant
by: Jerry, Leslie
Published: (2003)

Consumer behavior : building marketing strategy
by: Mothersbaugh, David L
Published: (2016)

Understanding green consumer behaviour : a qualitative cognitive approach
by: Wagner, Sigmund A
Published: (1997)

Consumer behavior : building marketing strategy
by: Hawkins, Del I
Published: (2010)

Consumer behavior : building marketing strategy
by: Hawkins, Del I

Consumer behavior : building marketing strategy
by: Hawkins, Del I
Published: (1998)

Marketing in the 21st century
Published: (2007)

The handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business
by: Burnett, Ken
Published: (2001)

The satisfaction of change : how knowledge and innovation overcome loyalty in decision-making processes
by: Del Giudice, Manlio

Principles of marketing
by: Kotler, Philip
Published: (2001)