Mind to mind marketing : communicating with 21st-century customers

Main Author: Alder, Harry
Published: London: Kogan Page, 2001.
Subjects:
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090 0 0 |a HF5415.32   |b .A44 2001 
100 1 |a Alder, Harry  
245 1 0 |a Mind to mind marketing :   |b communicating with 21st-century customers   |c Harry Alder. 
260 |a London:   |b Kogan Page,   |c 2001. 
300 |a iii, 252 p.:   |b ill.;   |c 24 cm. 
650 0 0 |a Marketing  
650 0 0 |a Communications  
650 0 0 |a Consumer behavior  
997 |a Business & Accountancy, Faculty 
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