Cover Image

QR Code

Key marketing skills : a complete action kit of strategies, tools & techniques for marketing success

Main Author:	Cheverton, Peter
Published:	London: Kogan Page, 2000.
Subjects:	Marketing -- > Management

Similar Items

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by: Rowles, Daniel

Marketing management and strategy
by: Doyle, Peter
Published: (2006)

Developing successful marketing strategies
by: Randazzo, Gary W

The marketing strategy : desktop guide
by: Paley, Norton
Published: (2000)

Introduction to marketing : a step-by-step guide to all the tools of marketing
by: Lancaster, Geoff
Published: (1999)

Essentials of marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2012)

Essentials of marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2015)

Marketing : a strategic approach
by: McColl-Kennedy, J R
Published: (2000)

Basic marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2009)

Market-based management : strategies for growing customer value and profitability
by: Best, Roger J
Published: (2000)

The marketing performance blueprint : strategies and technologies to build and measure business success
by: Roetzer, Paul

Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers
by: Foss, Bryan
Published: (2001)

Marketing strategy and competitve positioning
by: Hooley, G
Published: (2008)

Services marketing : people, technology, strategy
by: Lovelock, Christopher H

Promotional strategy : managing the marketing communications process
by: Engel, James F
Published: (1991)

Marketing channel strategy : an omni-channel approach
by: Palmatier, Robert W
Published: (2020)

Key concepts in marketing
by: Blythe, Jim

Marketing management : a relationship approach
by: Hollensen, Svend
Published: (2003)

Value for money marketing : a guide to measuring marketing performance
by: Mullin, Roddy
Published: (2001)

Think like a marketer : what it really takes to stand out from the crowd, the clutter, and the competition
by: Sonnier, Lauron
Published: (2009)

Marketing
by: Lamb, Charles W., Jr
Published: (2000)

Problems in marketing : applying key concepts and techniques
by: Moutinho, Luiz
Published: (2008)

Marketing strategy
by: Ferrell, O. C
Published: (2008)

Marketing strategies for the new economy
by: Tvede, Lars
Published: (2001)

Services marketing : people, technology, strategy
by: Lovelock, Christopher
Published: (2007)

Market-based management : strategies for growing customer value and profitability
by: Best, Roger J
Published: (2004)

Market-based management : strategies for growing customer value and profitability
by: Best, Roger J
Published: (2005)

Marketing strategy
by: Fifield, Paul
Published: (1998)

A framework for marketing management
by: Kotler, Philip
Published: (2001)

The marketing plan : a handbook
by: Wood, Marian Burk

Basic marketing : a managerial approach
by: McCarthy, E. Jerome
Published: (1990)

Marketing management : a strategic decision-making approach
by: Mullins, John W
Published: (2008)

Marketing management : a strategic decision-making approach
by: Mullins, John W
Published: (2010)

Business-to-business marketing management : a global perspective
by: Blythe, Jim
Published: (2005)

Marketing management : a strategic decision-making approach
Published: (2002)

Basic marketing : a global managerial approach
by: Perreault, William D
Published: (2002)

Basic marketing : a global-managerial approach
by: McCarthy, E. Jerome
Published: (1993)

Learning aid to accompany basic marketing : a managerial approach
by: McCarthy, E. Jerome

A study on effectiveness of marketing strategic (4P's) in Faculty Industrial Management (FIM) Universiti Industri Selangor (UNISEL) case study based on July 2008 intake
by: Ernee Rozita Mohd Mokhtar
Published: (2009)

Basic marketing management
by: Dalrymple, Douglas J
Published: (2000)