Key marketing skills : a complete action kit of strategies, tools & techniques for marketing success

Main Author: Cheverton, Peter
Published: London: Kogan Page, 2000.
Subjects:
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090 0 0 |a HF5415.13   |b .C44 2000 
100 1 |a Cheverton, Peter  
245 1 0 |a Key marketing skills :   |b a complete action kit of strategies, tools & techniques for marketing success   |c Peter Cheverton. 
260 |a London:   |b Kogan Page,   |c 2000. 
300 |a xiv, 414 p.:   |b ill.;   |c 25 cm. 
650 0 0 |a Marketing --   |x Management  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
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