Key marketing skills : a complete action kit of strategies, tools & techniques for marketing success
| Main Author: | Cheverton, Peter |
|---|---|
| Published: |
London:
Kogan Page,
2000.
|
| Subjects: |
| Physical Description: |
xiv, 414 p.: ill.; 25 cm. |
|---|---|
| ISBN: |
0749433558 (pbk.) 9780749433550 |