APA Citation

Cheverton, P. (2000). Key marketing skills: A complete action kit of strategies, tools & techniques for marketing success. London: Kogan Page.

Chicago Style Citation

Cheverton, Peter. Key Marketing Skills: A Complete Action Kit of Strategies, Tools & Techniques for Marketing Success. London: Kogan Page, 2000.

MLA Citation

Cheverton, Peter. Key Marketing Skills: A Complete Action Kit of Strategies, Tools & Techniques for Marketing Success. London: Kogan Page, 2000.

Warning: These citations may not always be 100% accurate.