APA Citation

Traverso, D. k. (2000). Outsmarting Goliat: How to achieve equal footing with companies that are bigger, richer, older, and better know. London: Kogan Page.

Chicago Style Citation

Traverso, Debra koontz. Outsmarting Goliat: How to Achieve Equal Footing With Companies That Are Bigger, Richer, Older, and Better Know. London: Kogan Page, 2000.

MLA Citation

Traverso, Debra koontz. Outsmarting Goliat: How to Achieve Equal Footing With Companies That Are Bigger, Richer, Older, and Better Know. London: Kogan Page, 2000.

Warning: These citations may not always be 100% accurate.