Marketing higher and further education : an educator's guide to promoting courses, departments and institution

Main Author: Gibb, Paul
Other Authors: Knapp, Michael
Published: London: Kogan Page, 2002.
Subjects:
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020 |a 0749432942  
090 0 0 |a LB2351.82   |b .G53 2002 
100 1 |a Gibb, Paul  
245 1 0 |a Marketing higher and further education :   |b an educator's guide to promoting courses, departments and institution   |c Paul Gibbs & Michael Knapp. 
260 |a London:   |b Kogan Page,   |c 2002. 
300 |a viii, 147 p.:   |b ill.;   |c 24 cm. 
650 0 0 |a Universities and colleges --   |x Marketing  
650 0 0 |a Education, Higher --   |x Marketing  
700 1 |a Knapp, Michael  
997 |a Education & Social Sciences, Faculty  |b Education, Department