The effective use of market research : a guide for management to grow the business

Main Author: Birn, Robin J
Published: London: Kogan Page, 1999.
Edition: 3rd ed.
Subjects:
LEADER 00627cam a2200193 7i4500
001 0000007007
005 20170218090000.0
020 |a 0749427728 (pbk.)  
020 |a 9780749427726  
090 0 0 |a HF5415.2   |b .B57 1999 
100 1 |a Birn, Robin J  
245 1 4 |a The effective use of market research :   |b a guide for management to grow the business   |c Robin J. Birn. 
250 |a 3rd ed. 
260 |a London:   |b Kogan Page,   |c 1999. 
300 |a xi, 164 p.:   |b ill.;   |c 24 cm. 
500 |a Includes index 
650 0 0 |a Marketing research  
997 |a Business & Accountancy, Faculty 
999 |a 0000002954  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam