The effective use of market research : a guide for management to grow the business
| Main Author: | Birn, Robin J |
|---|---|
| Published: |
London:
Kogan Page,
1999.
|
| Edition: | 3rd ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xi, 164 p.: ill.; 24 cm. |
| ISBN: |
0749427728 (pbk.) 9780749427726 |