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00684cam a2200193 7i4500 |
| 001 |
0000006914 |
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20170218090000.0 |
| 020 |
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|a 0273661949 (hbk.)
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| 090 |
0 |
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|a HG4028.P7
|b A43 2003
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| 100 |
1 |
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|a Ambler, Tim
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| 245 |
1 |
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|a Marketing and the bottom line :
|b the marketing metrics to pump up cash flow
|c Tim Ambler.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a London:
|b Prentice Hall,
|c 2003.
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| 300 |
|
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|a xiv, 320 p.:
|b ill.;
|c 24cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
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|a Marketing --
|x Cost effectives --
|x Measurement
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| 650 |
0 |
0 |
|a Corporate profits
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000010087
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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