Marketing and the bottom line : the marketing metrics to pump up cash flow
| Main Author: | Ambler, Tim |
|---|---|
| Published: |
London:
Prentice Hall,
2003.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xiv, 320 p.: ill.; 24cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0273661949 (hbk.) |