Marketing management : an Asian perspective
| Other Authors: | Kotler, Philip |
|---|---|
| Published: |
Singapore:
Prentice Hall,
1999.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xvi, 904 p.: ill.; 24 cm. |
|---|---|
| ISBN: |
0130109800 (pbk.) 9780130109804 |