Principles & practice of marketing
| Main Author: | Jobber, David |
|---|---|
| Published: |
London:
McGraw-Hill,
2001.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xxiv, 823 p.: ill.; 27 cm.. |
|---|---|
| ISBN: |
0077096134 (pbk.) |