APA Citation

Jobber, D. (2001). Principles & practice of marketing (3rd ed.). London: McGraw-Hill.

Chicago Style Citation

Jobber, David. Principles & Practice of Marketing. 3rd ed. London: McGraw-Hill, 2001.

MLA Citation

Jobber, David. Principles & Practice of Marketing. 3rd ed. London: McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.